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	<title>Digital Summit Limited &#187; Search Engine Optimisation</title>

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		<title>Making Links Work For You</title>

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		<pubDate>Tue, 22 Dec 2009 09:28:38 +0000</pubDate>
		<dc:creator>Karl Quirino</dc:creator>
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		<description><![CDATA[When Digital Summit designs websites, combining  both navigation and functionality with design depends largely on situational contexts. Keeping site visitors on your website is what’s mostly desired so use outbound links sparingly and only if it’s more resource-efficient to employ these.]]></description>
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		<title>Content Is Still King</title>

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		<pubDate>Tue, 22 Dec 2009 09:20:47 +0000</pubDate>
		<dc:creator>Karl Quirino</dc:creator>
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		<category><![CDATA[Information]]></category>
		<category><![CDATA[Online Community]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Web Design]]></category>
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		<category><![CDATA[Word-of-Mouth]]></category>

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		<description><![CDATA[Word-of-mouth is the key that opens the door to your website’s success. Don’t ever think for a moment that if you build it, they’ll come. Talking to others about something is far more effective than blind reliance on search engine optimisation (SEO) tactics and techniques. Toe to toe, word-of-mouth will far outperform top SEO techniques all because word-of-mouth’s DNA is as viral as a rumour doing its rounds.  ]]></description>
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