Word-of-mouth is the key that opens the door to your website’s success. Don’t ever think for a moment that if you build it, they’ll come. Talking to others about something is far more effective than blind reliance on search engine optimisation (SEO) tactics and techniques. Toe to toe, word-of-mouth will far outperform top SEO techniques all because word-of-mouth’s DNA is as viral as a rumour doing its rounds.