Relationship Management Systems
DESIRED OUTCOMES HINDERED
Regardless of their size or mission, all organisations have internal and external stakeholders each with competing priorities, needs, and concerns. Neglected or mis-managed stakeholder relationships lead to increased costs and lack of stakeholder acceptance that hinders desired outcomes and even initiatives.
Increasingly complex issues require the input, and oftentimes, active involvement of stakeholders. Addressing stakeholder interests in a proactive and sustained but meaningful manner is obviously critical to organisational success. By ignoring them, you relinquish a valuable resource.
PEOPLE-ORIENTED SOFTWARE
Relationship management is not customer management. It goes beyond that. Good relationship management systems (RMS) and the software and tools that drive them must thoroughly be geared towards people – your stakeholders. By mapping them as people – each having an individual profile with individual characteristics and attributes, you begin to acquire a clearer understanding and appreciation of their relationship to you and how your organisation can utilise what they may have to offer in pursuance of its goals.
OUR FOCUSED RMS APPROACH
When fashioning a relationship management system for our customers, Digital Summit employs a combination of approaches:
- Stakeholder analysis: It starts with extensive stakeholder analysis. We identify key internal and external stakeholders. Stakeholders are unique. They require consistent, yet targeted communication and service.
- Audience segmentation: Next, we structure the development process by segmenting and prioritising audiences. When doing so, our RMS experts assess organisational goals in light of stakeholders’ bi-directional information needs.
- Partnering strategies: We then follow this up with mapping a strategy that focuses on networking. This leads to building meaningful relationships that incorporate best practices in light of organisational history, culture and its operating environment.
- Contact management technologies: Lastly, our solutions create contact management tools that capture key stakeholder information. These are used to better manage relationships with each of them. We employ premium web-based software packages that contain comprehensive methods of planning, organising, recording and analysing stakeholder contact. This new capability allows you to track your stakeholder relationships ultimately producing valuable information, insights and output metrics for developing and refining those relationships even further.
BENEFITS DELIVERED
As a result of our RMS service offerings, organisations are thus equipped to accomplish the following:
- Improve consistency, relevance and quality of interactions with all stakeholders thus becoming a relationship-centric organisation;
- Speak with one voice while engaging and responding strategically to stakeholders’ needs;
- Meet external stakeholders’ expectations which may translate to adding value to your operations; and,
- Improve public perception.
Work smarter, not harder. Contact us today and we’ll get back to you and estab-lish communcations to discuss how Digital Summit and its partners can help you better organise and harness your organisation’s stakeholders through a bespoke relationship management system.
